No matter what type of site you have or what type of internet business, you need visitors from your target audience. To achieve this, your site should rank high as far as the search engines are involved. When you have SEO done on your website, you start to get free organic traffic that’s not only highly targeted but also converts well. But, if you have never done SEO before, it’s important that you read a few mistakes that can really hurt you if you’re not careful. You want to be favored by the search engines, not penalized by them. This is why it’s essential that you pay attention to what you can’t do if you hope to be successful. Therefore, read on and do not make these three mistakes if you want quality traffic flooding to your website.
First and foremost, images can greatly enhance the look and feel of your site, but too many can actually damage it. In fact, you could reduce your search engine ranking by having too many graphics and not enough content, which is what the search engines are looking for. Despite the fact that your images may have text on them, they’re not similar to the plain text currently on your website. Search engines cannot read images, so any text on them is absolutely useless as far as SEO is concerned. If you do use graphics, be sure to put your chosen keywords within the ALT attribute for each image. The Alt tags allow search engines such as Google to read the keywords on your site and come up with a ranking that will help you.
Secondly, messing up your keyword research will mess up you SEO results. If you don’t research your keywords well enough and don’t have a strong keyword list, it impairs your optimization efforts. The traffic you obtain isn’t much targeted, which obviously means it does not convert and provide results. If your site is based on words that are not being searched is a quick way to not see any outcome. Understanding ways to perform keyword research correctly will greatly increase your chance of success with SEO. Keywords are the foundation of SEO so make sure that it is a solid one. To help you with the keyword research, various companies possess keyword tools that you can utilize online without paying to come up with a keyword list for free.
Finally, Ignoring or overlooking the guidelines offered by the search engines is a big mistake. That’s why it’s essential that you learn what those guidelines are so that you never make mistakes that penalize you with search engines. The search engines regularly update These guidelines, therefore keeping a constant vigil will keep your website clean in their eyes. A good example of this is Google as they alter their algorithm all the time, and that is why it is essential to be familiar with those changes so that you can rank as high as possible.
So, if you want to simplify things, you can break SEO into on-page and off-page. The more you practice optimizing your site, the better results you will obtain. Strategic internal linking aids more than people realize so don’t forget about improving it.