To be able to identify the best SEO firm and marketing agency to help you grow your online based business there are several factors that you need to take into serious consideration. In fact, even if you consider yourself to be a reasonably search savvy person, truth is, the demands of your business will most definitely leave you with very little or even no time to develop and implement a perfect strategy for optimization.
Employing the services of an SEO agency serves as the best option especially if you need an experienced helping hand. However with so many options to choose from, it can become a little overwhelming trying to find the most suitable SEO firm to partner up with. To help make it easier for you to understand how to choose the best SEO company, below an overview of 5 Things You Should Ask a Potential SEO Company before hiring them to handle your SEO as well as online advertising campaigns.
1. Is on-site search engine optimization included in our campaign?
Onsite optimization is crucial to the success of your SEO campaign. In fact, it is the foundation to achieve first page rankings by Google. This being the case, make sure that the potential SEO firm that you are interested in lines up items of its onsite optimization steps. As the webmaster, you should make sure that the SEO plans are able to complete the following onsite moves : meta description optimization, keyword URL structure optimization, title tag Optimization, XML sitemap creation, Alt tag optimization, blog category optimization, H1 header optimization, keyword density optimization as well as inter linking optimization.
2. Is your SEO firm currently ranking on the first page of Google for any keyword phrases?
Start by finding out exactly how many searches do the keyword phrases by the firm get per month on top search engines. Take care not to be fooled by the SEO firm that is ranking for the keyword such as “sneaky SEO expert in Antarctica”. This is because such a keyword is not associated with the right kind of search volume plus it does not have the necessary competition. Instead, focus on making sure that the firm works on ranking you using a set of keywords relevant to your niche.
3. What considerations are taken prior to selecting organic keywords for a campaign?
Just like many things in life, Search engine optimization can easily be won and equally be lost even before the actual optimization work begins. As strange as it may sound, much of the success of an SEO campaign usually comes down to keyword research as well as being able to select the best combination of keywords.
This being the case, it is important to make sure that SEO firms approach keyword research strategically. In fact, you should be provided with a list of recommendations depending on your website, link profile, SERP analysis, competitor’s link profile, budget, competition, industry as well as the time allotted to start noticing the results. Simply put, the SEO firm should provide you with an in-depth analysis as to why they are confident that their approach to SEO will be effective in your case and earn you first page rankings on top search engines.
4. Is an account rep available by phone throughout the campaign?
Focus on partnering with an SEO firm that is willing to get on the phone with your not only throughout the entire campaign but also in during the review of results as well as a discussion of the strategy.
5. When should I expect to see results?
It is important to understand the fact that search engine optimization usually takes time before results can be seen. There are several factors that dictate when any average marketing firm may be able to deliver on its word as far as the realization of results is concerned. Examples of such factors include things such as previous SEO efforts, competitors’ current website status.
It is equally important to note that on average any professional and experienced SEO firm will deliver results within an average of 3 months. In addition to the above, being able to identify easily the best SEO firm to partner with will require you to interview at least 2 or 3 candidates.
Hiring the best SEO expert can easily make or break your online based business. It is therefore imperative that you take time to ask the above-listed set of questions and carefully analyze the responses in order to be able to identify easily and partner with an SEO service provider who will work in your best interest.